Privacy Policy

Last Updated: 17 April 2025

Welcome to BetLens, an AI-powered football betting prediction tool owned and developed by the Athlos Collective ("we", "us", or "our"). We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the BetLens application ("the Service"). By subscribing to or using BetLens, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of personal data:

  • Account Information: When you sign up for a subscription, we collect your name, email address, and payment details (e.g., credit card information processed via third-party payment providers).

  • Usage Data: When you use BetLens, we collect data related to your interactions with the application, such as team names, match dates, and fixture types you input for predictions. This data is processed to generate predictions but is not stored long-term unless required for service improvement or legal compliance.

  • Technical Data: We collect device information (e.g., IP address, browser type, operating system) and usage analytics (e.g., session duration, feature usage) to optimize the Service and ensure its security.

  • Communication Data: If you contact us at enquiries@theathloscollective.com, we may collect the content of your messages and any personal details you provide.

We do not collect sensitive data beyond what is necessary to provide the Service, and we do not sell your personal data to third parties.

2. How We Use Your Information

We use your personal data for the following purposes:

  • To Provide the Service: To process your subscription, deliver predictions, and maintain your account.

  • To Improve the Service: To analyze usage patterns and enhance the accuracy and functionality of BetLens’ AI models.

  • To Communicate with You: To send subscription confirmations, updates, or marketing communications (with your consent, where required).

  • To Ensure Security: To monitor and protect the application from fraud, unauthorized access, or technical issues.

  • To Comply with Legal Obligations: To meet regulatory requirements or respond to lawful requests from authorities.

3. Legal Basis for Processing

We process your data based on the following legal grounds under GDPR:

  • Contractual Necessity: Processing is necessary to fulfill your subscription agreement (e.g., account management, payment processing).

  • Legitimate Interests: We may process data to improve the Service, ensure security, or conduct analytics, balanced against your rights and interests.

  • Consent: Where required (e.g., for marketing emails), we will seek your explicit consent, which you can withdraw at any time.

  • Legal Obligation: We may process data to comply with UK laws or regulatory requests.

4. Sharing Your Information

We do not sell or rent your personal data. However, we may share it with:

  • Service Providers: Third-party vendors (e.g., payment processors, cloud hosting services) who assist us in operating BetLens, under strict confidentiality agreements.

  • Legal Authorities: If required by law or to protect the rights, property, or safety of the Athlos Collective, our users, or the public.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity, subject to this Privacy Policy.

All third parties are bound by contractual obligations to use your data only for the purposes specified and to implement appropriate security measures.

5. Data Security

We implement industry-standard security measures to protect your data, including encryption, secure servers, and access controls. However, no online transmission or storage is 100% secure, and we cannot guarantee absolute security. In the event of a data breach, we will notify affected users and the Information Commissioner’s Office (ICO) as required by law.

6. Data Retention

  • Account and Payment Data: Retained for the duration of your subscription plus 6 years thereafter for tax and legal compliance, unless you request deletion sooner.

  • Usage Data: Anonymized or deleted after 30 days unless needed for service improvement or legal purposes.

  • Communication Data: Retained for 1 year after your last interaction with us, unless required longer for legal reasons.

7. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of the data we hold about you.

  • Rectification: Request correction of inaccurate or incomplete data.

  • Erasure: Request deletion of your data (subject to legal retention obligations).

  • Restriction: Request limitation of data processing in certain circumstances.

  • Portability: Request a transferable copy of your data.

  • Objection: Object to processing based on legitimate interests or for marketing purposes.

  • Withdraw Consent: Withdraw consent for marketing communications at any time.

To exercise these rights, contact us at enquiries@theathloscollective.com. We may require verification of your identity before processing requests. You also have the right to lodge a complaint with the ICO if you believe your data rights have been violated.

8. Cookies and Tracking Technologies

BetLens uses cookies and similar technologies to enhance your experience and collect usage data. You can manage cookie preferences through your browser settings, though disabling cookies may affect the Service’s functionality. Our Cookie Policy [insert Cookie Policy URL] provides further details.

9. International Data Transfers

Your data is stored on servers within the European Economic Area (EEA). If data is transferred outside the EEA (e.g., to U.S.-based vendors), we ensure compliance with GDPR through standard contractual clauses or other approved mechanisms.

10. Children’s Privacy

BetLens is not intended for users under 18. We do not knowingly collect data from children. If we become aware of such data, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant updates will be notified via email or within the application at least 14 days prior to the changes taking effect. Continued use of BetLens after such changes constitutes acceptance of the new policy.

12. Contact Us

If you have questions about this Privacy Policy or your data, please contact us at:

You can also contact the Information Commissioner’s Office (ICO) at ico.org.uk for further assistance.