Red Bull has become a global symbol of energy and adventure, thanks to its strategic sponsorship of extreme sports events. From record-breaking stunts like Felix Baumgartner’s 128,000-foot jump in 2012 to its backing of iconic events such as Red Bull Rampage and the Cliff Diving World Series, Red Bull has leveraged these partnerships to build a lifestyle brand. This blog explores how the company’s sponsorship strategy not only reshaped its image but also fueled its financial success, with over $9 billion in annual revenue.