Industry Insights
A deep dive into the latest trends, stories, and strategies shaping the world of sponsorship and event partnerships. From success stories of brand collaborations to expert opinions on maximizing sponsorship revenue
UEFA EURO 2024: How Much Did It Generate In Sponsorship Revenue?
Euro 2024 set new records, generating hundreds of millions in sponsorship revenue. Global brands like Adidas, Alipay, and Coca-Cola leveraged the tournament's massive audience to boost their exposure. Learn how this event became a top marketing platform for sponsors worldwide.